Case Study: #HeForShe

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Barack Obama is #HeForShe, by Elena Duggan.

Getting close to the end of our campaigning here at Your Slacktivity Feed, and we’ve looked at some really amazing on and offline activism in the lead up to this weeks case study on #HeForShe.

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Emma Watson as Hermione Granger, by Elena Duggan.

This one was saved til the end because it is one of the most well-executed strategies I have found, and includes easily accessible ways to contribute in multiple ways.  In terms of commitments, it’s also had a crazy amount of support from its followers.

On social media, there have been about 1.3 billion conversations started with the hashtag.  Committing oneself has garnered 1.1 million signatures of which 966926 were from those that identified as men.  They have held 1.1K events around the world.

What started as the first campaign of its kind about gender equality run by the UN, has blown up.  How, you might ask?

I’m sure you’ve all seen it, but know-it-all (this is a compliment, I love her) Hermione Granger, aka empowered and empowering woman, Emma Watson gave an incredibly moving speech to kick it off.  If you haven’t, you should watch it now.  It’s 11 minutes of your life, but after you’ll understand no matter how you felt to begin with, that gender equality needs to happen to free us all of the shackles that bind and dictate our emotional responses to the world.

I am often told I’m too aggressive, too passionate.  I have often punished and subordinated myself by saying things like, “Yeah, I know… I’m a bitch.”  That’s a habit I need to kick.  I’m honest, and I don’t have time for BS.  I know you all have stories like this, and I’d love to hear them.  As I’ve stated early and often here, sharing stories is the beginning of change!

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Tom Hiddleston is He for She, by Elena Duggan.

If you search #HeForShe on Twitter you will immediately be taken with the widespread contributions from the world over.  Regardless of legislation, there is social change happening.  People’s beliefs are changing.  All of a sudden activism isn’t such a difficult or extreme behaviour.  This campaigns success is that it offers so many ways for people to be involved and all of these contributions are considered equal.

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Eddie Redmayne, by Elena Duggan.

As much as it can be problematic for celebrities to function as the voice of a generation I am continuously grateful for those with reach who put themselves on the line and stand up for what they believe in.  Not just Emma, but men everywhere.

Sign up here.
Read more here.
Get involved here.

 

Takeaways:

  1. If you’re going to have ambassadors, they need to connect with your message on a personal level and be able to speak about it on your level.
  2. Have a call to action: get people to sign up, get people to show up. Invite them.
  3. Always document your goals, and your achievements.
  4. Give people multiple ways to be and feel involved.
  5. Move people over and over again.
  6. You should comment with your own experiences of gender inequality!

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Benedict Cumberbatch, by Elena Duggan.

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